A company is using Segment IQ to compare mobile and desktop traffic.
The metrics of interest to them are as follows:
* Page Views/Visitors
* Searches/Visitors
* Carts/Visitors
* Cart Additions/Visitors
* Revenue/Visitors
The differential score when comparing each metric with each segment is high at 0.9 or greater. What does this differential score indicate?
A Solution Design Reference (SDR) is built for architectsite.com. The site has the following business requirements:
* Report on newsletter sign-up attempts (event1) by URL
* View the user journey through the site by page name
* Track which site section successful newsletter sign-ups (event2) occur
Which query string parameters must be seen in the network request to meet the requirements?
For internal search terms, a company wants to give credit to the original keyword used to find a product. On the first visit, a customer searches for "Mobile" and views the Nebulous Pro.
During the second visit, the customer refines this search to "5G Mobile" and views the Nebulous Pro again. The customer then purchases the Nebulous Pro for S200 on the third visit. The company wants "Mobile" to receive credit.
Which configurations should the Architect apply?
A retail company is tracking the following:
* An event for clicks on navigation
* An eVar for navigation items clicked on
* A conversion syntax merchandising eVar tracking navigation as a product finding method (PFM)
The company is in the beginning stages of a site redesign and wants to optimize their navigation system.
Before they can optimize, the company needs to benchmark how effectively their current navigation system brings visitors deeper into the site to find products.
Which metric should the Architect use?
Which two are standard metrics? (Choose two.)