Category Management Association
Certified Professional Category Manager
Q1:
Who benefits from a successful promotion?
○
A
Retailer○
B
Manufacturer○
C
Shopper○
D
All of the above
Category Management Association
Certified Professional Category Manager
Q2:
A successful promotion strategy considers which key metrics to fully understand performance success?
○
A
Shopper Metrics (trips and baskets)○
B
Internal POS Data○
C
Internal Profit Data○
D
Syndicated POS Data
Category Management Association
Certified Professional Category Manager
Q3:
Which factor primarily influences how much room is available for a retail assortment?
○
A
The number of shoppers that purchase the category.○
B
Shopper preferences and trends.○
C
The number of SKUs in the product mix.○
D
Days of supply and case pack requirements.
Category Management Association
Certified Professional Category Manager
Q4:
Fair Share Analysis compares which of the following?
○
A
An equal and fair share of the growth in the marketplace○
B
Actual performance against a theoretical ''fair share'' of market opportunity○
C
Actual performance against performance versus a year ago○
D
An equal and fair distribution of sales in the marketplace
Category Management Association
Certified Professional Category Manager
Q5:
What is the primary benefit of planning high-ROI promotions?
○
A
They eliminate the need for promotional frequency optimization○
B
They deliver stronger sales per dollar spent, maximizing return○
C
They ensure all shoppers receive the same promotional offers○
D
They reduce the need for vendor funding contributions