CIPS
L3M3
Q1:
What is the term for a situation where a seller sets a high introductory price for a new product, to attract buyers who have a strong desire to get the product early, and who can afford it? The price then gets gradually reduced over time.
○
A
Price discrimination○
B
Market skimming○
C
Promotional pricing○
D
Contribution pricing
CIPS
L3M3
Q2:
Assume you calculate a selling price by adding a profit element onto costs. Assume the profit ele-ment is equivalent to 100% of costs.
Is mark-up or margin being described here?
○
A
Margin○
B
Don't know.○
C
(Well take a guess then...)○
D
Mark-up
CIPS
L3M3
Q3:
Win-win negotiation is not commonly described as a (choose the most appropriate):
○
A
zero sun game○
B
someone game○
C
win some gain○
D
zero sum game
CIPS
L3M3
Q4:
Which of the following are genuine pieces of legislation in the UK?
○
A
The Bribery Act 2010○
B
The Freedom of Information Act 2000○
C
All of them○
D
Public Contracts Regulations 2015
CIPS
L3M3
Q5:
In a reverse online auction:
○
A
The highest bid wins○
B
The seller sets up the auction○
C
The lowest bid wins○
D
No bid wins