Salesforce
Marketing Cloud Personalization Accredited Professional (AP-216)
Q1:
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
○
A
Rule Based Testing○
B
Variation Testing○
C
A/B Testing○
D
Time Based Testing
Salesforce
Marketing Cloud Personalization Accredited Professional (AP-216)
Q2:
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
☐
A
Recipe☐
B
Attribute☐
C
Survey☐
D
Promotion
Salesforce
Marketing Cloud Personalization Accredited Professional (AP-216)
Q3:
How does Guardian determine the expected range for a given metric?
○
A
Guardian uses continuous machine learning to set predict the expected range○
B
Guardian comes with pre-built ranges for each metric, which cannot be configured○
C
Guardian uses upper and lower bounds set by the user for each metric.○
D
Guardian queries the Data warehouse to establish logical the expected ranges
Salesforce
Marketing Cloud Personalization Accredited Professional (AP-216)
Q4:
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
○
A
Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)○
B
Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity○
C
Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity○
D
marketing cloud Personalization uses third party software to match anonymous and known identities
Salesforce
Marketing Cloud Personalization Accredited Professional (AP-216)
Q5:
What are three ways segments are used in marketing cloud personalization?
☐
A
Set goal and filtersb)☐
B
Recommending products☐
C
Targeting for campaigns☐
D
Creating related lists within Salesforce CRM☐
E
Analytics, trends and engagement